Selling solutions with a business sense.

 

 

As we discussed the emotional aspects that prevent us from selling our idea or solutions to others last week, let us discuss the practical approach to overcome the emotional derailers when selling the solutions to others.
 
Generally, two fears pull us down to sell our solutions to others with conviction.

1. Fear of rejection 
2. Fear of failure

Let us first discuss managing the fear of rejection, i.e., the fear in our minds about whether others will accept our solutions or not.
 
How do we overcome the fear of rejection? 

To answer this question, we need to understand the decision-making process of others to say YES or NO to our idea or solution.

Anyone will accept the solution only when they see benefits, either removing their pain or enhancing their pleasure. Generally, we always look for “what is in it for me? in every situation as human beings.

For example,

someone is offering a free webinar session on health and inviting you to attend. When will you accept to attend the session even though there is no commitment on money? When you see some benefits and a real need to learn something related to health, you agree to spare your time. That is nature in every decision-making.
 
If you understand this nature of emotions and decision-making, when you suggest an idea or solution in the professional environment, bring the  "business sense" to it.
 
Business sense means the solution should contain some VALUE for anyone to accept without much second thought.
 
At an individual level, the value could be eliminating or reducing the pain or increasing the pleasure, or revenue maximization or loss prevention from a business perspective.

i learned this insight from one of my managers some years back. We used to pack the materials in gunny bags, and a new trend was then catching up on using plastic containers. The same idea was discussed many times before, and considering the initial cost and risk of failure in a new idea, the proposal was rejected. During one of the management reviews, my manager presented to CEO  in a simple line stating what would be the overall cost of implementation, the overall cost-benefit, and the payback period. The way he projected the solution with cost vs. benefit, the management accepted the solution immediately.

For me, the key learning was that we need to sell our ideas with business sense either to any individual or any business professional.

In the absence of business sense, any idea or solution would be perceived with confusion and skepticism. There is a chance of rejection.

You may relate with your experience in selling ideas to others, and you may test it with a business sense approach next time.

Next week, let us discuss another approach to managing the fear of rejection by bringing clarity to the execution.
 
Have a great week ahead.