How to sell ideas with EXECUTION clarity?

 

We have been discussing the emotional aspects that prevent us from selling our idea or solutions to others. Last week, we discussed one approach to overcome the fear of rejection by bringing the business sense to any solutions. The next approach to overcome the rejection possibility is to provide clarity on the execution.
 
When will other people say "NO" to your idea or solutions despite realizing the business value? Only when they are uncertain about the execution because it is natural for every human being to avoid complexity or risk aversion.

If the solutions seem to be complex, anyone tries to delay the decision-making process by citing many practical reasons.
 
For example, if someone offers you advice to improve your skillset to enhance your professional growth. What would be your reaction? Even though you are aware of the importance of skill development, if you are not sure about the area in which you need to improve your skillsets, the method of developing a skillset, and affordability, you will not take the advice seriously. The reason is the lack of clarity on the execution. That is normal human behavior.

Likewise, in professional dealing, others will accept your solutions or idea only when they are sure about the execution plan in simple terms.
 
For example,

i witnessed in one of the organizations that the business head wanted the team to improve the product rejections by 50 % in a year. Everyone understood the importance of the initiative; however, the business head was not comfortable spending money due to a lack of clarity on the execution by his second-level reportees.

With many iterations, one of the senior managers presented the different approaches or paths the team was going to adopt to improve the quality with a timeline for each approach, say through supply chain improvements, awareness creation to the team, inhouse process improvements, design improvements, educating the customers on handling the product and so on. In each approach, he presented with clear timeline and challenges in each step and mitigation plan. By sensing the clarity of the execution plan, the business head approved the solution and funded it for implementation. The organization achieved what it had planned in less than a year.

The key to getting the acceptance of your proposal is giving clarity to anyone on how we are going to execute it. The clarity could be on the approach you adopt or the phasing/timeline plan and the risk mitigation plan during execution.

The more you provide clarity on the path, the more likely, you will get the success in selling your approach to anyone.

Breaking the complexity into simple, multiple steps and sequencing is the key to bringing clarity. The art of bringing clarity can be learned with practice.

Have a great week ahead.