Why is your brand essential for growth?

Whether we like it or not, each person is like a  product which needs to be sold in the job market.Since most of your time is being spent in profession either working for an organization or owning a business, your brand in your work environment is important criteria for your progress in the career ladder.

What is a personal brand?

It is the perception of others about you when they think or what comes to their mind, which is your identity or brand. 

Now the question yourself, what is your brand in your organization? What identity or brand you had created in your organization?

You could have created a perception either as problem solver, people manager, taskmaster, good analytical person, hard worker, forward thinker or problem creator, complainer, blamer, lack of interest to learn, not dependable person and so on 

Based on the brand you establish,you are creating your opportunities and growth.

Good news is that little effort, you can build or change your brand as you want.

Be just aware of your personal brand and change or leverage it for your personal and professional growth in 2018!