Sunday 15 January 2023

Being focused-How do effective people display?

 Being focused-How do effective people display?  

(Execution Excellence -"Ability to get things done" Series)


As part of "managing self" to get things done, one of the self-development areas is being focused. Last week, we discussed how the leaders demonstrate the focus in the organization and make the team also focus.

In continuation of it one more example in the Indian automobile industry is Bajaj auto's transformation from being a domestic scooter manufacturing organization to one of the world's largest exporters of motorcycle organizations in a decade.

Before 2000, Bajaj auto was widely known as a scooter manufacturing company with a decent presence in motorcycles. They focused more on the Indian market, with a sizable market share in the two-wheeler industry. That is the legacy created by Rahul Bajaj as a founder. In 2005, the next generation Rajiv Bajaj took the managing director role and decided to focus only on motorcycles to take the company globally and dropped the scooter business completely. At that time, there was skepticism about his decision to leave the scooter legacy even at the family and industry levels.
Despite all the concerns and noises, he single-mindedly focussed only on motorcycles, developed new products in all the ranges, tied up with many international companies as partners, and exported to many countries apart from the domestic market.

To cut short the story, today, Bajaj is exporting to more than 70 countries, and the export sales are around 53 % of its overall sales. No other Indian company achieved this sales performance. The other achievements are company is globalized and cash rich.
 
Now having achieved significant results in motorcycles, he is again entering into the  EV scooter segment with the old brand of Chetak.


That is the focus till achieving the result.

Scholars and Business consultants may define the above achievement as strategy or specialization, but i  see it as a demonstration of the focus of the business head to get things done without distraction. Most of us are good at planning and need to be more disciplined in execution. That calls for focus as a behavior.

In this way, only the leader demonstrates to others what is priority or focus, and the team or organization is also focused.

Let us discuss how effective people demonstrate the focus on a day-to-day basis next week
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Have a great week ahead.

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