How can a leader inculcate the purpose?

 How can a leader inculcate the purpose?

(Emotional Management for Personal & Professional Growth Series)

As we have discussed the importance and method of creating PURPOSE at an individual level, let us discuss how effective leaders are inculcating the PURPOSE to the organization's employees.

As an individual, the benefit of knowing the purpose is to elevate our energy and focus on a higher cause, which will also help us navigate the challenges easily. Similarly, when the team in the organization also knows and aligns themselves on the higher purpose of the organization, the focus and interaction would be on a higher cause than isolated or distracted working.

Since people come from different values and personal needs to the organization, bringing the people together is very significant for organizational growth and internal harmony. Getting that alignment is one of the responsibilities of an effective leader.

As I observed, some of the below practices by effective leaders.
 
1.Sharing the value of the organization to the team frequently
2.Keep the team engaged with new possibilities or targets
 
Sharing the value of the organization to the team frequently:

This is one of the practices some effective leaders adopt to keep the people on an elevated level. They use to share the organizational values frequently with the team whenever they interact or through forums.
 
For example, in one of my previous organizations, the Managing director of the company frequently mentions “Trust building with the customer through service.” Eventually, when the people are exposed to the repeated value's expectation, their actions and interactions with others are also in line with their organizational values. As long as the person is working in the organization, he is bound to work with building trust with others.

Keep the team engaged with new possibilities or targets.

This is another method I had observed with some of the leaders. They engage the team by showing new possibilities or business targets. This will make the team to work on an elevated emotional level as the future possibilities eventually tap out their potential. As human beings, we are always excited to look forward to new things that we have not seen earlier.

For example, a few years back, Ratan Tata conceived the idea of the low-cost car, which no one ever thought of before. That new possibility might have created a positiveness and drive for Tata motors' internal team to work together to see it in reality.
 
The key point when you are aligned with higher-level purpose, your energy, emotions, managing the challenges, and achievement orientation would be to a higher degree. That is applicable for the individual and the organization as well.!

Some leaders are good at inculcating those purposes in the team through their consistent effort, which i think is one of the leader's primary responsibilities!